Recently, the spokesman of CSRC indicated that the first batch of 18 institutions have been qualified for the pilot work of the business process of investment advisor for securities funds conducted by CSRC. The pilot business process has been operating steadily, and at this stage, the accumulated project assets have exceeded RMB 50 billion, serving about 2.5 million project investors, and the actual effect of the pilot has basically been presented.

What is the Fund's investment advisory business process? The material shows that the key is to refer to the investment advisory institutions that have the relevant qualification certificate, accept the client's authorization to entrust, within the scope of the client's authorization, in accordance with the agreement commitment for the client to make the actual type of fund investment, the total number and the selection of trading opportunities, and act as an agent for the client to carry out the subscription, redemption, transformation and other trading applications for capital management products, for the management of method-based fund investment advisory service projects.

In contrast to the traditional style of private investment according to the "seller's agent", the fund investment advisor will change into a "buyer's agent" approach, focusing on giving tailor-made personal financial planning and all-day financial planning service projects for customers, with the hope that technically professional investment advisors will assist investors in making commodity decisions and supervising their implementation, enhancing the organizational discipline of investors' project investments, appropriately suppressing investors' personal behavior of high selling and low sucking, and improving the feeling of profitability of investment funds.

Institutions may be eligible for filing under the SFC to obtain a pilot qualification for fund investment advisers. At this stage, existing fund management companies, third-party private investment enterprises, financial institutions, securities companies and other quartets have successively received the pilot qualification for equity fund investment advisors.

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It is worth mentioning that, in addition to institutions vigorously carry out investment advisory business processes, marketing channels are also actively transforming. 2021 May, China's stock investment in the Foundation Association issued market sales institutions securities fund market sales enjoy the operating scale of the "top 100 enterprises" roster, correctly guide the market sales institutions from the importance of turnover to the importance of enjoying The company's business is also a major player in the securities and fund sector.

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